Hairstyle vs. Lifestyle
Hair style is the final tip-off whether or not a woman really knows herself.
Hubert de Givenchy
In the documentary Good Hair, Chris Rock investigates the marvel of African American women and their hair. He attempts to sell African American hair, only to hear vendors tell him it’s not Good Hair. He interviews women who pay $1000+ for hair pieces and sacrifice family necessities to have Good Hair.
In 1993, Dr. Jo Anne Cornwell, Associate Professor at San Diego State University launched Sisterlocks, a trademark company dedicated to empowering women to embrace their cultural roots by rejecting chemicals and processes that negate the natural state of their hair. Sisterlocks is a natural hair management system which allows women with tightly textured hair to take advantage of a wide range of today’s hair styles without having to alter the natural texture of their hair. Rather than processing the hair to straighten it, Sisterlocks maximizes the natural characteristics of the hair.
Vivianne Pearson, Round Rock, Texas, noticed a co-worker’s hair about two years ago. She was impressed with what looked like tiny braids in a uniformed pattern, only to find out they were not braids but Sisterlocks. She recently returned from Atlanta, Georgia where she attended a four-day training to become a Certified Sisterlocks Consultant. Not only is she enjoying a life free from chemicals, but celebrates the money she is saving. I love educating African American women about how to embrace their natural beauty.
Sisterlocks is not about a hairstyle, it’s about a lifestyle.