SXSW. Austin, Texas. 2011

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Austin, Texas Fashion: Unique, soulful, diverse, authentic, and comfortable. Land of no judgment. Pure expression.

The South by Southwest® (SXSW®) is the annual spring convergence of original music, independent films, and emerging technologies. Discovery dominates the weeklong celebration and fosters both creative and professional growth alike. To have the indie music and film lovers visiting our city for 10 days just exponentiates the heart and soul of Austin. The independent theme of self-expression is celebrated in many different forms that are as unique as the thousands of people who attended.

With high tech and the University of Texas, the entire world is represented here in Austin with people from all over the globe living, working, studying, playing, and yes… listening to music. Standing side by side a bohemian lovely in a long flowy skirt, t-shirt, Birkenstocks and dreads will be a woman in a power suit and heels. Each one feels like they belong. There’s no judgment. Well, I take that back, if there is judgment here in Austin, it’s because someone senses fake, imitation or a façade. Being comfortable in your own skin is what Austinites really care about. (Being comfortable practically is also high priority!) That vibe creates a film/music/technology festival that only Austin can birth.

This year’s SXSW was the best yet, with a new fashion event that celebrates the long-standing relationship between music and style. The theme was “Emerging Fashion from Around the World” and it was yet another avenue of discovery- what is on the frontier of fashion. Check out www.stylexaustin.com to taste the unique, soulful, diverse, authentic, and comfortable world of fashion on display here in Austin at Style X.

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About Katerina

Email Katerina Dr. Katerina Sheffield-Dickey is a woman who believes that life is a passionate adventure; a creative endeavor; a soulful journey. She values genuineness, openness and originality. She loves to spend her free time, reading, listening to music, writing poetry, cooking, boating, and traveling. Katerina received her Doctor of Chiropractic degree from Parker Chiropractic College in Dallas, Texas and her Bachelor of Science in Pharmacy with honors from the University of Texas at Austin. After a successful 16 year career in pharmacy, Katerina decided she could make a bigger impact on people’s health using the holistic chiropractic model. She loves helping people restore and maintain wellness. Her husband of 19 years, Ross, has been the Executive Pastor at Shoreline Church in Austin, Texas since 1992. Katerina and Ross have been involved in many ministries and outreaches over the years as the church has grown into one of the hundred largest churches in America. Katerina and Ross live on Lake Travis.