cancer awareness month

Pink is the New Green

Yesterday was a travel day for me. My husband and I flew from Florida to the great state of Texas, and on that seemingly endless flight I read the latest edition of Elle cover to cover. If I was not aware, well I am now, that October is breast cancer awareness month. Its almost as if for one month marketing and ad executives take off their "green" hat and respectfully pay homage to finding a cure for the disease that kills 110 women a day. The pages of Elle were full of ads and articles about breast cancer. While heightening public awareness and making preventative measures known is relevant and undoubtably important, I wondered to myself if for one month, pink is the new green.October is the month that was once known for trick or treat yet in recent years it has become iconically glittered in pink. Personally, I am not a fan of pink. I don't think I own any pink clothes, no pink jewelry, its never been my favorite color, well, you get the point. I've never found things designed in pink particularly fashionable for people above a certain age, ahem, five. However, this month I am proud to present options for those of you, who like me, don't want to be the anti- donor but also don't want the obligation of wearing a pink t-shirt just to show your support. Don't fret, fashion has not forsaken us. Several retailers offer donations to breast cancer research for buying products completely independent of all pinkness. Sephora has created a line called "Beauty Gives Back". It includes brands like Stila, Clinique, and Shiseido, and when a purchase is made through "Beauty Gives Back", a portion of the proceeds are donated to research. Nordstrom is offering a more quintessential bargain. Free measurements in stores and with the purchase of a bra one dollar will go towards cancer research, with some bra retailers offering to match that. Nine West has also gotten in on the giving and has created a tank top as well as a (very trendy) military boot. These products can be found on their website under Runway Relief. Now let's say you are looking for something more traditional--and by traditional I mean pink. Lily Pulitzer has created a precious charm bracelet for an affordable $48 which can be found at Admittedly, Coach is not my go-to brand for anything really, but if you visit their home page will speak for itself as to why I'm promoting it. The collection of pink is so classy, so demure, yet not boring or expected. How can I turn down a pastel purse or a fun logo scarf, knowing that 20% of the proceeds will go to breast cancer research? Honestly, I can't (sorry bills, you'll have to wait). After doing my own research on fashion and its correlation to breast cancer research, I've found it to be very trendy. It is no longer the bedazzled pink ribbon tank tops it once was. It is designer charms, earrings, watches, and shoes. Now stop swooning and get out there because the best part of shopping this month is knowing its for a good cause!

Editor's Note, October 2011

Life experiences, trials and joy lead us to be the woman we are today and sometimes that woman is exactly who we were created to be.  Our experiences mold us, inspire us; some teach us about priorities by showing us what things we should do today and which ones we should wait on.  With life pulling us in so many directions and opportunities, it’s easy to get lost in the hustle and bustle, loosing ourselves in the  routine of life, never stopping to smell the roses.  We miss the good things in life often because of our task at hand.  Lots of times, we miss the opportunity to help someone who needs exactly what we have by simply not lifting our heads from our blackberry.  But sometimes, as women, we band together shouting with one voice yelling, ‘Enough is enough.’  And when we do that, the world listens! Women around the world have yelled loudly for the cause of Breast Cancer and the results have been astounding.  The month of October is nationally known as Breast Cancer Awareness month and I can’t think of a better theme for Created Woman Blogazine for the month October.  As women, we are poised to be each other’s cheerleaders – not the enemy.  So as we look out into the first cool month of the year, I charge each of you to be the cheerleader in someone’s life that is facing, not just breast cancer, but any type of cancer that has tried to consume their life.

For the October issue of Created Woman, we will hear stories of triumph over trials as well as re-visit some heroines from last year and catch up with what they are doing today.  Their personal stories of conquest will inspire you to go beyond what you ever thought you could achieve.  Plus, just as fashion makes everything look better, we’ll show you ways fashion can actually help fight the cause.

As much as we enjoy sharing our life with you, hearing your stories are just as important to us.  Your comments and emails allow us to have a conversation with you, our friends.  Tell us what you’re thinking, share what inspires you, how you are becoming the woman you were created to be!

Thank you as always, for being a part of the Created Woman Blogazine, and enjoy becoming and being the woman you were created to be!


Created Woman

Fashion blog that highlights family health fun & purposeful living

October Calendar 


What Can You Do?

  1. First, if you are 40 or over, take some time to get a mammogram.  Do this for you and your family!
  2. Help to find a cure by supporting one of the below organizations.
  3. Spread the word - Be a voice.
  4. Become someone's cheerleader.

Ways to be a part of the cure:

Fashion Targets Breast Cancer

Stand Up to Cancer

Susan G. Komen

Join the family!

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October Monthly Wrap up

Every Year the month of October turns Pink.  Everywhere you look pink products line the shelves of stores, celebrities walk pink carpets and pink ribbons flaunt everything from t-shirts to fingernail polish.   No matter where you live, all sorts of fundraisers and benefits pop up all around the city to help find a cure for the disease that has affected every woman. October is known nationally as Breast Cancer Awareness Month. Austin

In Austin, the 2nd annual Stiletto Stampede for the cure benefiting the Susan G. Komen Foundation dashed off on Saturday, October 16th.  Hundreds of women met at the Hill Country Galleria for the high heel dash (100 yards) with a mission to encourage young women and men to know and understand the risks of breast cancer and empower them to prevent the disease by utilizing overall Breast Self-Awareness through early detection, screening methods and education.


Celebrities showed up in droves a month early in September for the Stand Up to Cancer Telethon.  The star studded benefited raised resources for breast cancer as well as all kinds of cancer.  Christina Applegate who is a breast cancer survivor was just one of the celebrity survivors who answered phones for Stand up for Cancer this year.


But one of the biggest fundraisers happens all year round.  The Susan G. Komen Race for the Cure takes place all throughout the country and it’s not too late for you to register for one.  For over 25 years, The Komen Race for the Cure Series raises significant funds and awareness for the fight against breast cancer, celebrates breast cancer survivorship, and honors those who have lost their battle with the disease.

If you would like to register for a race near you, click here for all the races throughout the year.

Think Pink!