Fashion has always been a big part of my life even as a little girl.  I used to tell my parents that once I got my degree in Fashion Merchandising I would be moving to New York City to work as a buyer in the fashion industry. Then, finally after earning my degree in fashion, I moved to Austin, Texas, and began working as a retail manager at a high-end department store with the hopes of working my way to NYC to fulfill my dreams. 

But in 2003, God began to reveal that He had a different plan; one that I didn’t quite understand at the time.  He totally took me out of fashion and thrust me into full time Ministry working at my church in Austin, Texas.   It was a walk of faith at first to say the least!  

However, as God began revealing gifts and talents I never knew I had, it became clear there were so many women just like me, who had gifts, talents, dreams and passions left untapped and unrealzied.  Out of that realization, my mission and passion for life became to help every woman know and understand that God had a specific plan and a purpose for each and every one!”

Jeremiah 29:11 (NIV) For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.

So many women around me were living out their purpose with passion!  However, as I looked closer, I noticed, too, that there were some who were still waiting on their purpose to begin including myself. So as I continued to pray, God began to reveal that it is up to us sometimes to take a step of faith into our purpose, it won’t always just fall into our laps!  At the same time, the passion I had for fashion once before began to trickle back into my heart.   As God began showing me how to merge both passions in my life, Created Woman began to take shape!

Ephesians 2:10(Message) – He creates each of us by Christ Jesus to join him in the work he does, the good work he has gotten ready for us to do, work we had better be doing.

Ephesians 4:24 (Message)…..take on an entirely new way of life—a God-fashioned life, a life renewed from the inside and working itself into your conduct as God accurately reproduces his character in you. (Both inside and out)

With these two scriptures in hand, the plan for CW began to further unfold.  Created Woman would be a platform for women to share their life’s stories and experiences as they encouraged others to discover their own identity and life-purpose.

It’s been an incredible journey one that I pray spurs you on to embark on your own journey of discovering who God created you to be too, both inside and out!


Created Woman Foundation

‘Becoming the woman you are created to be, inside and out’

Heather Frierson

 Created Woman, Est. 2010